Our ancestor, James George, rode with the Immortal 32 to the Alamo to answer a plea for help. The night before the siege, he snuck around the Mexican army to enter the gates. During the battle, the 32 were killed along with nearly every other Alamo Defender in what became a pivotal moment in the Texas Revolution and led to our independence later that year.

After growing up in the Great Depression, Austin C. Pittman, the descendent of James George, chose to join the fight in WWII. After flying over 20 bombing missions in the European theater, he returned to Texas and started his own business. He retired on a ranch in Lockhart, TX - the same ranch that his grandson Austin T. Pittman, grew up working Summers on.

Following a career leading some of America’s largest healthcare businesses, Austin T. was ready to settle down on his own ranch about 20 minutes from that of his grandparents in Lockhart. The retirement, however, was short-lived.

At the end of a long day working on the ranch, Austin T. and his son Austin M. decided to unwind with a drink. A hard seltzer was refreshing, but it came with a strange aftertaste and confusing ingredients. They decided that they could do better - they could make a better-tasting drink with quality ingredients, that the people of Texas could truly be proud of. And so Blue Norther was born.